This year, we obviously couldn’t host that kind of carnage in our bunker, but I’ve still got that irreplaceable buzzy feeling as we share with you the NME 100 2021 – the essential emerging artists for the upcoming year. The day hums with an unmistakable nervous energy (again, quite often from me), but it’s always a thrill to see the future of music in the flesh. The free beer keeps them here as long as possible.įor many, this may well be their first proper photoshoot, as well as introduction to you lot – avid new music fans – and some use their day to introduce themselves to contemporaries (or, quite often, ask me to do the honours). At any given time, you’ll find dozens of bands (and their entourage) clogging up the hallways and goofing around our desks. This is where the most exciting new musical talent on the planet convenes at NME Towers in London to be snapped by our brilliant photographers in support of our annual list of ones-to-watch.
The NME 100 shoot day is my favourite day of the year.
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